ImetriX Web Analytics is a highly professional, state-of-the-art solution, implemented using the most advanced software-design techniques available. Here are some of the solution’s main technical features:

Customised Dashboards
ImetriX Web Analytics includes Dashboards enriched with instrument panels, tables and graphics that summarise all of the site information. The period shown can be selected using the calendar. Expert users can customise the reports and information displayed, with the option to modify the type of graphics, the positioning, the databases, etc. in order to achieve the optimum configuration.

Multi-period Comparisons
ImetriX makes it possible to compare the data for the period under analysis with that for a similar period, highlighting the variations resulting from an ADV campaign or from an optimisation of the site. ImetriX enables you to select the comparison periods from multiple calendars for each report.

Dynamic Tables
Data analysis becomes all the more powerful with ImetriX's dynamic tables. Dozens of filters for each column, visual trends, dynamic pagination and comparison periods make it possible to attain strategic information from thousands of pieces of data. Searching for key data becomes a rapid, simple activity.

KPI Dynamic Data Sheets
Hundreds of Key Performance Indicators (KPIs) allow you to analyse the main aspects of a site. Under normal conditions, data processing is a laborious manual activity. For this reason, ImetriX has developed a specific feature that displays instantly, on your PC, all of the KPIs, synchronised in real time with the ImetriX database. This tool makes it easy to analyse trends and compare periods.

Monitoring of sub-domains/multi-domains
ImetriX satisfies the ever-increasing requirement to monitor user activity and the effectiveness of an online campaign across multiple domains on the same network or across different domains, sub-domains and sub-folders. ImetriX makes it possible to use a single script and to select which pieces of data are analysed in "Network" mode and which are analysed in "Site" mode.

Visitor Profiling
The accurate analysis of visitors and their browsing activities is a crucial part of any effort to optimise the site and the business. For this reason, ImetriX – anonymously but very accurately – profiles the users of the site, enabling the creation of affinity groups and allowing the monitoring of the paths they take, the purchasing process they use, their provenance and their geographical location.

Search-Engine Analytics
ImetriX has developed SEPS (the Search Engine Positioning System), which makes it possible to attain dozens of pieces of information on the activities of the search engines, such as the positioning of the site by engine and by keyword (both organic and PPC), the conversions by engine and keyword, visits and page views by keyword, the revenue by keyword and much more besides.

E-commerce Analysis
The loss of 98% of visitors during the purchasing process is one of the main problems affecting e-commerce. ImetriX's reports on the monitoring of the shopping cart offer a detailed analysis of the use of one or more carts by users, highlighting the abandonment page, the transactions abandoned and completed, and the revenue and cost of each transaction.

Campaign Analysis
The main characteristic of online campaigns is the ease with which they can be measured.
ImetriX measures and analyses very precisely all types of online/offline ADV campaigns, providing data on each campaign as well as comparative data. Other information supplied covers effectiveness, satisfaction, conversions, ROI, revenue and numerous other aspects.