Key Performance Indicators (KPIs) are strategic business-oriented indicators that are geared towards measuring website performance and towards ensuring that sites fulfil their pre-set objectives.

Traditional quantitative metrics (page views, visits, visitors) have by now revealed their own limits; the data that these metrics provide is useful but lacking in clarity, making it difficult to turn the information supplied into effective actions.
Specifically, KPIs express the relationship between two or more classic quantitative metrics and can, therefore, highlight very clearly the critical elements and successful aspects of the site. By making the most of its experience, ImetriX Web Analytics has implemented the innovative KPI Dynamic Data Sheet, a sophisticated tool through which clients can synchronise their own KPIs – in real time, via their desktops – with the ImetriX data centre.