The massive use of mobile devices (mobile phones, PDA, iPhone) and the market forecasts of short term are catalysing the interest of companies, agencies and media centers that are about to plan advertising campaigns, websites, games and competitions on the Channel mobile considered among the most interesting in the near future.
ImetriX Mobile Analytics is a platform dedicated to independent monitoring of mobile sites.
Hundreds of reports and metrics mobile segment dedicated to providing detailed information about mobile devices and their technical characteristics, such as.:
- Models and manufacturers of mobile devices
- Specifications of the devices connected
- Operator and used Band
- Referrers and keywords
- Visitors new and returning
- Visitor profiling
- Effectiveness of Campaigns ADV
- M-commerce and transactions completed
- Conversions and Transactions from Mobile
- Content displayed
- Paths of navigation
- Much more ...
Mobile Analytics solutions are extremely complex because different is the technology of tracking and the many technological challenges to be overcome to ensure high levels of accuracy and precision.