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  • ImetriX Media Analytics
  • ImetriX Media Analytics
  • ImetriX Media Analytics
  • ImetriX Media Analytics
  • ImetriX Media Analytics
  • ImetriX Media Analytics
  • ImetriX Media Analytics
  • ImetriX Media Analytics
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Search Analytics

Search engines lead between 60% and 75% of all visitors to the site. These visitors are very interested in the services being offered and have been carefully profiled.

A search-engine marketing initiative involves several separate phases, which are generally managed by different companies:

  • e-business consulting: definition of the strategic objectives and site analysis

  • content optimisation: drafting of new content to enhance the indexing of the site in the search engines

  • positioning in the search engines: development of customised content and pages to boost visibility in the leading search engines

  • keyword advertising: purchase of text-based adverts that appear when the user conducting the search uses the agreed keywords

  • search analytics: monitoring of the effectiveness of the keywords, the conversions generated and the ROI of the ADV campaign.

 

As a provider of Web Analytics, ImetriX deals with the search analytics phase and supplies clients and agencies with a professional, third-party, independent system that makes it possible to measure and optimise the results of search-engine marketing initiatives.

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