Generally 60-75% of surfers landed on the site after consulting the search engines are user profiles and very interested in our content.

Search engine marketing activity is divided into independent phases, are usually managed by different companies:

• e-business consulting: defining strategic objectives and site analysis

• Content Optimization: drafting of new content to improve the indexing of the site on search engines

• Engine rankings: content development and ad hoc pages to increase visibility in major search engines

• Keyword advertising purchase of text displayed to the sponsorship request from the browser concerted keywords

• Search Analytics: monitoring the effectiveness of keywords, conversions, ROI campaign ADV

ImetriX Search Analytics provide customers and SEO/SEM agency, one professional web analytics solution with  dozens  of  metrics  for measuring the results of all activities dedicated  to  Search  Engine  Marketing.