The growth of Web 2.0 and interest raised by the Social Network for example You Tube, Facebook and blogging in general, greatly affects all those involved in marketing.
The presence of millions of Internet users heavily engaged in a new experience of socialization, commits the companies to seek new ways to interact with them in a useful way.

In this new context of interpersonal dynamics and total integration between the different media, it becomes extremely important to monitor and analyze the many aspects of Web 2.0 in order to understand, before others, the prospects and business opportunities that these viruses hide.

ImetriX Social Analytics monitors your business on the Web 2.0 allows you to:

• find ways to use this new media / channel

• monitor the effectiveness and the popularity of blogs, rss, widget

• design innovative strategies and marketing communications

• identify new and unexplored target

• noted the effectiveness of investment on this channel and their ROI

• monitor the most traffic, conversion, revenue made from Web 2.0 to Web Site