Video Analytics
The market for multimedia content shows an interest far exceeding that of any other content or media.
This appreciation and the possibility of measuring multiple parameters of use, urges advertisers who see in the video a new media channel by the huge potential yet unrealized, a channel that could strongly influence the future of TV.
In this context ImetriX implemented in 2007 DAVID (Digital Audio Video Identification), an innovative solution for Video Analytics, which provides the key metrics relating to the use of video and audio content for the planning of advertising campaigns on Video.
This appreciation and the possibility of measuring multiple parameters of use, urges advertisers who see in the video a new media channel by the huge potential yet unrealized, a channel that could strongly influence the future of TV.
In this context ImetriX implemented in 2007 DAVID (Digital Audio Video Identification), an innovative solution for Video Analytics, which provides the key metrics relating to the use of video and audio content for the planning of advertising campaigns on Video.
- Video Analytics Metrics
KPI Video Analytics
The metrics published in June 2008 to analyze
such as the internet user using the multimedia content.
Among the most important metrics:
- View
- Video-Click thorough
- Play Completed
- Percent Complete
- Time Spent Viewing
- Rewind
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KPI Video Analytics
The Web Analytics and inevitably also of Video Analytics, require skills that become every day more and more specific and complex.
A set of KPIs designed specifically for Video Analytics, enables all types of players to analyze with ease and immediacy of how individuals use of multimedia content.
