Visual Analytics ImetriX or Click Stream is a methodology that shows, in tabular and non-visual, data acquired from the Web Analytics solution.
Information on the behavior of Internet users are shown through small windows (layer) or real thermal maps that appear on-screen text and the links on the pages monitored.
Layer and Heat Map can optimize quickly:
  • shortcuts and menus on a page
  • content Site
  • the usability and the Web Site Experience
  • the call to action of a landing page
  • the position of banners, buttons, messages

ImetriX Visual Analytics also allows you to profile the surfers of the site, to grasp the habits, preferences and much more, and to further enrich the work of analysis with ImetriX Analytics and Web Analytics ImetriX Form.