ImetriX Visual Analytics is a methodology that shows, in tabular and non-visual, data acquired from the Web Analytics solution.
Information on the behavior of Internet users are shown through small windows (layer) or real thermal maps that appear on-screen text and the links on the pages monitored - Click Stream.
Layer and Heat Map can optimize quickly:
- shortcuts and menus on a page
- content Site
- the usability and the Web Site Experience
- the call to action of a landing page
- the position of banners, buttons, messages
ImetriX Visual Analytics allows you to profile the surfers of the site, to grasp their habits, preferences and much more.
To further enrich the work of analysis uses Visual Analytics with the Web Analytics and Form Analytics.