Web Analytics is an innovative methodology used to analyze the sources of a given web site’s traffic, with a view to optimizing the site’s performance and to enhancing the visitor experience.

The Official WAA Definition of Web Analytics is:

"Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage"

By deploying a professional Web Analytics solution it becomes possible to:

• profile those visiting and browsing the site
• analyze the ranking of the site in each search engine
• analyze the web pages to increase efficiency and   improve functionality
• analyze the structure and usability of the site
• analyze the content of the site and the level of interest   generated
• analyze the effectiveness of ADV campaigns by medium
• analyze the return-on-investment (ROI)
• measure the conversion and call-to-action levels
• analyze server performance and the speed of the site
• monitor errors that the site displays to visitors
• analyze the effectiveness of the shopping cart