Key Performance Indicator (KPI) are strategic, business-oriented indicators that are considered essential for measuring the performance of a given company’s web site with a view to achieving the objectives the company has set for its online business.

KPI express very clearly the relationship between two or more classic quantitative metrics and are excellent at highlighting the strengths and weaknesses of the site.

For this reason, the introduction of KPIs into the process of analyzing the different components of a site is radically overhauling the Web Analytics techniques that have been used in the industry until now.

By making the most of its consummate expertise, ImetriX has come up with the state-of-the-art KPI Dynamic Data Sheet, a sophisticated tool through which clients can synchronize their own dynamic sheets – in real time and from their own desktops – with the ImetriX data centre.

The KPIs have been processed and sorted into categories:

• Marketing
• Content
• e-Commerce
• Lifetime Customer Value
• Strategic

Upon request we develop specific indicators to support all the needs of the site analysis.