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referring domains
Identifies the domains from which groups of visitors are reaching your site
channel preference
In a multi-channel campaign, this metric highlights which medium has been the most effective
A/B Testing
Compares the level of interest shown in different promotional messages
geolocalization
The city and zip/postal code of your visitor indicates the effectiveness of your offline initiatives |
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path conversion
Indicates which initiative, media or referrer URL generates most conversions
search engine funnel
Analyses the browsing path, highlighting any anomalies
campaign ROI
Calculates the revenues deriving from an ADV campaign by comparing different media
revenue, cpv, cpc, cpconv, cpa
Dozens of strategic economic parameters can be used for each campaign
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