E-mail marketing is an extremely effective marketing strategy that involves the use of e-mail to acquire new clients, promote loyalty and provide support or simply to generate brand exposure online.

E-mail marketing offers a whole host of advantages.
First and foremost, the associated costs are far lower than those required for traditional mailshot (postal) marketing.

Additionally, the content of the message and the deals offered can be customized and the effectiveness of the campaign can be monitored very closely.
Last, but by no means least, e-mail marketing tends to have a very short reaction time on the part of the potential client.

The information supplied by ImetriX is not based exclusively on the data revealed by the e-mails sent but also on all of the activities carried out by the recipient of the mail when he or she visits the site.
Because of this, ImetriX is able to provide information that is far more detailed than that supplied by other e-mail marketing platforms.