ImetriX also provides detailed information on the geographical location (Country, City, Zip/Postal Code) of visitors to the client’s site, thus making it possible to plan out targeted marketing and profiling exercises.
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Geolocation is the ideal tool for: |
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acquiring socio-demographic information about visitors to your site |
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identifying the most dynamic markets, on which your resources should be focused |
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planning targeted publicity investments |
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evaluating the ROI of a localized publicity investment |
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localizing products and services |
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optimizing your sales and distribution networks |
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evaluating the ROI of an investment in e-mail marketing |
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conducting market analysis |
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identifying and pursuing instances of fraud in online transactions |
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protecting intellectual property rights and copyright |
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localizing content on the basis of geographical provenance |
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