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search engine organic
All of the parameters relating to the effectiveness of each of the keywords in the organic section
search engine organic rank
Instant and average ranking achieved by the site or the promotional message in response to searches using each of the keywords
search engine Pay per Click
All of the parameters relating to the effectiveness of the Pay-per-Click keywords
search engine Pay per Click rank
Instant and average ranking achieved by the site or the promotional message in response to searches using each of the keywords
search engine funnel
Analysis of the channeling of visitors reaching the site via Search Engines
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landing page effectiveness
Analysis of the effectiveness of the page the visitor reaches via a promotional message or keyword
search engine conversion
Analysis of the conversions resulting from a Search Engine Marketing initiative
revenue, cpv, cpc, cpconv, cpa ROI
Dozens of economic parameters are available for each keyword
search engine ROI
Examination of the return on a Search Engine Marketing investment
click fraud
Click fraud Monitoring (banner and keyword advertising)
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