 |
|
|
Web Analytics Metrics |
|
|
ImetriX Web Analytics offers a wealth of reports in different categories that have been compiled so as to meet the specific analysis and monitoring requirements of each business. Reports can be compiled for any given period and then compared with data from other periods.
Dynamic graphs and summary tables – which can be exported in .xml format – provide additional information that can easily be integrated into any e-business web platform. |
|
|
At Glance
This category gives a complete overview of the site’s main strategic indicators. |
|
 |
|
|
|
|
|
Search Engine
The search engine report displays data that is essential to ensure an effective Search Engine Marketing campaign. Optimized for SEOs. |
|
|
|
|
|
|
|
ADV 360°
Comparative analysis of multi-channel online and offline ADV campaigns, turnover, ROI and conversion rates. |
|
|
|
|
|
|
|
E-commerce
Monitoring of the shopping cart, initiated/completed/abandoned/failed transactions, revenue and cost per transaction, ROI and conversion rates. |
|
|
|
|
|
|
|
Web Design
Characteristics of the visitor’s PC, operating system, browser, monitor resolution, plug-ins and Cookie settings. |
|
|
|
|
|
|
Visitors Details
Analysis and profiling of new/returning visitors, hits, site paths, geolocation (city, zip/postal code), referrer, frequency, recentness, churn rate, key visitors and page view by channel. |
|
|
|
|
|
|
Content
Most visited pages, interest generated by content, date, time, IP address, downloads, single access page, bounce rate. |
|
|
|
|
|
|
|
|
| |
|
Tag: Metrics of Web Analytics |
|
|
