Web Analytics is an innovative methodology used to analyze the sources of a given web site’s traffic, with a view to optimizing the site’s performance and to enhancing the visitor experience.
The Official WAA Definition of Web Analytics is:
"Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage"
By deploying a professional Web Analytics solution it becomes possible to:
profile those visiting and browsing the site
analyze the ranking of the site in each search engine
analyze the web pages to increase efficiency and
improve functionality
analyze the structure and usability of the site
analyze the content of the site and the level of interest
generated
analyze the effectiveness of ADV campaigns by medium
analyze the return-on-investment (ROI)
measure the conversion and call-to-action levels
analyze server performance and the speed of the site
