"Web Analytics is the measurement, collection, analysis and reporting of Internet data in order to spread knowledge and use of the Web". (Official definition Waa).

The Web Analytics Association is a young international organization (born March 24 2005) expression of the will of the leading manufacturers of platforms for the measurement, an area that in the last year has acquired great strategic importance and renewed notoriety.

New technologies, standards and increasing consolidated advertising recently performed on the Web have pushed the founders to create this valuable tool to gather and compare professional.

Among the objectives that the international organization promotes newborn include:

• - determination of standards
• - comparison of tables in use on tecnlogie
• - determination of the needs of companies
• - comparisons between the producers of technology
• - culture of web analytics
• - training