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Web Analytics Association
“Web Analytics is the measurement, collection,
analysis and reporting of internet data for the
purposes of understanding and optimizing Web usage.”

~ As defined by the Directors, Co-chairs and Advisory Board
of the Web analytics Association, August 2005


 
WAA Mission Statement
To unite and foster the interests of practitioners, vendors and consultants who use, sell, install, implement, consult, teach, train or benefit from the field of Web Analytics
To promote an understanding of Web Analytics by disseminating the industry’s best practices, most up-to-date information, and key resources.
To provide members with a forum where they can share information and resources, and have access to the latest news, events, and special promotions.
 
WAA Promotes
Awareness of Technology
Acceptance of Standards
Understanding of Benefits
Utilization of Tools
Education and Career Development
Web Marketing Success
Communication within Industry
 
Board of Directors
 
Chairman: Jim Sterne, Target Marketing & Emetrics Summit
President: Richard Foley, SAS Institute
Vice-President: Andrea Hadley, NetSetGo Marketing
Treasurer: Seth Romanow, Microsoft
Secretary: April Wilson, The Dallas Morning News

Board members
Avinash Kaushik, ZQ Insights
Laura Paxia, Imetrix.biz
Clinton Ivy, Visual Sciences
Shubhra Srivastava, Intercontinental Hotels
Marshall Sponder, Web Metrics Analyst
Neil Mason, Applied Insights
Robbin Steif, LunaMetrics
   
 
Más información: Web Analytics Association:
Laura Paxia WAA Director of Board
E-mail: waa@imetrix.biz